Why Your Home’s Staging is Essential

 

Same room with Staging
Living Room without Staging

 

 

 

 

 

 

 

 

 

 

We’re asked at many listing presentations, “Why should I stage my home?” We get it! When you’re looking to net the highest profit, the last thing you want to do is incur more costs. That said, in this case the old saying of, “Sometimes you have to spend money to make money” is truer than ever. Staging your home peeks prospective buyers interest and lets them visualize themselves living in your home. Presenting a buyer with a staged layout is the one of the best ways of getting them to the next step of envisioning where their own furniture would go and picturing what their future looks like in your home.  

 

When selling your home perception is everything and staging is a tool that you as the seller can use to have more influence. Peaking imaginations with an organized, clean home and collection of cohesive furnishings not only accent the style and architecture of the dwelling, but also capture a larger audience and get more potential buyers to view your home in person. The more people viewing, the better chance of receiving an offer. The quicker you come to terms, the less you spend in holding costs. Seems simple enough, right? Well, as you are thinking this is an “investment”, so we all know that nothing is guaranteed. That said, here are a few stats on staging. 

 

Sell for a Higher Price: 

On average, Chicago listings that are staged sell for 4-6% higher than their non-staged competitors. An empty home can seem cold and be difficult for buyers to picture how the home could be laid out. Staging helps show the actual size of rooms and takes out the guess work. We want the buyers to imagine living in the home, not if their couch will fit in the living room. 

 

Sell Faster: 

A staged home will generally sell faster and receive more inquiries than a comparable home that is not staged. Buyers are generally viewing many homes and the more memorable your home is the better. When a buyer exits your home with a brochure filled with beautiful photos of your home, it is easier for them to recall it after viewing 10 other homes. Purchasing a home is based largely on “the feels” and staging can set the scene for those.  

 

Cost of Staging: 

The cost of staging your home is typically negligible to the price increase you yield for selling your home staged. Typical staging packages start as low as $2500 depending on the size of your home. While holding costs for every seller vary, staging to begin with takes out the guess work on multiple levels and eliminates an extended listing time should your home not sell and you decide a stage must happen later.  

 

Simply put, using a professional staging company highlights the layout of your home and adds a designer feel for a nominal price. No home is 100% perfect. However, staging helps to enhance the wonderful aspects and put a little lipstick on the funky parts. In these instances, things that we initially view as needing a bit of camouflaging, can turn into a charming addition. Our goal as your realtor is to give you not only the best advice, but amazing resources as well. Sometimes a home needs nothing more than a bit of decluttering and rearranging, in other instances a full stage in the best choice. We’re here to walk through your home and give our assessment & ideas to garner the most favorable outcome for you. The Dowell Group creates individual a marketing platform for each listing with the objective to yield more money in less time. Contact us today for an appointment at 312-391-5655 or ddowell@thedowellgroupre.com. With our expertise you will have the satisfaction of knowing that you have done everything possible to procure a quick and profitable sale for your most valuable asset! 

 

Innovative Flexhouse of Logan Square Announces Phase 3!

If you have spent any amount of time in Logan Square this summer, chances are you have noticed and admired the new rowhouses taking shape on Ridgeway Avenue. Known as Flexhouse2, this modern, urban concept is the creation of Chicago-based Ranquist Development Group.

Best known for their high quality, modern homes in Chicago’s finest neighborhoods, the professionals at Ranquist were quick to recognize an emerging trend in the Chicago housing market. Homebuyers were increasingly interested in finding modern, efficient and modest housing in vibrant, transitional neighborhoods.

Innovative concept in mind, Ranquist worked with Interface Studio Architects (ISA), a Philadelphia-based architecture practice renowned for their unique approach to sustainable and affordable urban housing design. Through the collective expertise of these two respected firms, and a partnership with Sedgwick Investments, the Flexhouse development was born.

The interior of these designs are open concept, with a natural flow that allows each home to easily adapt to a variety of uses and lifestyles. The main levels are modern with an industrial edge, augmented by ten foot ceilings, radiant-heat concrete floors, custom cabinetry and sleek Quartz countertops.

Incredible, extra-deep backyards are the highlight of the exterior. The outdoor space is highlighted by a private deck area, and gives access to the two-car garage, with a storage loft.

Special care was taken when considering the sustainability of each home. Green features include high-efficiency heating and cooling units, programmable digital thermostats, Energy Star appliances, dual-flush toilets, high-efficiency Andersen windows, low VOC paint and a combination of open and closed cell foam insulation.

But the true beauty of Flexhouse is in the customization. Homebuyers have the ability to choose from different floor plans, as well as the ability to customize many interior finishes to make the space their own. While semi-custom design isn’t a unique concept, it was certainly a luxury that used to only be afforded to homebuyers at particular price points. Flexhouse is changing the landscape of modern, affordable urban housing.

Following the smashing success of The Flexhouse and Flexhouse2, Ranquist is getting ready to break ground on the next phase of development. With only one unit left in Phase 2, Phase 3 includes plans for sixteen new rowhomes along Hamlin and will be delivered starting in the spring of 2015.
Flexhouse truly embodies today’s new generation of homebuyers, with simplistic, modern architecture, a focus on sustainable, design-driven solutions, and affordability that makes their homes attainable for a broad range of homeowners and neighborhoods.

For more information on the Flexhouse development, contact Danielle Dowell at 312.391.5655 or ddowell@koenigrubloff.com

modern kitchen

Flexhouse master bath