Has COVID19 helped the real estate industry or is it just me? 

I will never do business the same way again.

I haven’t felt creative for a long time. I used to thrive off coming up with the ultimate tag line, eloquent description of a home, or picture-perfect e-blast. However, the last few years have been exhausting. I have been working extraordinarily hard doing a ton of transactions but at what innovative cost? Business is good but when you aren’t inspired you are slowly fading.

COVID has brought something back into my life I lost a while ago, time. I’ve had time to think, time to cry, and time to feel. All things necessary in order to create. This has helped tremendously with how I interact, react, and approach clients and tasks. It has allowed me to go from checking the boxes to analyzing, understanding and appreciating again. It has shown me the light at the end of the microbe tunnel.

COVID has also brought time back to the real estate industry. Time to sell more homes in a way more efficient manner. We have always had Matterport and virtual tours but nobody looked at them, why? We thought it was a waste of time to view a 3D tour when you could jump in a car and see it in person. Was that the best use of our time? A few months ago the answer would have been, yes. But now we have discovered efficiency in the virtual world of touring homes. If a buyer can tour 10 homes in the safety of their living room and rule out 7 of them, why wouldn’t they? Scheduling, touring, and discussing those 7 homes takes a massive amount of time. Not just for agents, but for the sellers who need to get the home ready, the coop agents who schedule and show, and the buyer who carves out half of their day to see these homes. Why did it take a pandemic for us as an industry to realize this? We are dealing with the health issues of the virus but not the mental health of all involved that could have been enhanced by having all this time back. I for one, do not plan on going back in time to the prehistoric era of not looking at videos before previewing a home. I want all the time I can get, and you should too, for your health, family and friends.

We have a new way for selling homes, and I for one hope it sticks.