Why Your Home’s Staging is Essential

 

Same room with Staging
Living Room without Staging

 

 

 

 

 

 

 

 

 

 

We’re asked at many listing presentations, “Why should I stage my home?” We get it! When you’re looking to net the highest profit, the last thing you want to do is incur more costs. That said, in this case the old saying of, “Sometimes you have to spend money to make money” is truer than ever. Staging your home peeks prospective buyers interest and lets them visualize themselves living in your home. Presenting a buyer with a staged layout is the one of the best ways of getting them to the next step of envisioning where their own furniture would go and picturing what their future looks like in your home.  

 

When selling your home perception is everything and staging is a tool that you as the seller can use to have more influence. Peaking imaginations with an organized, clean home and collection of cohesive furnishings not only accent the style and architecture of the dwelling, but also capture a larger audience and get more potential buyers to view your home in person. The more people viewing, the better chance of receiving an offer. The quicker you come to terms, the less you spend in holding costs. Seems simple enough, right? Well, as you are thinking this is an “investment”, so we all know that nothing is guaranteed. That said, here are a few stats on staging. 

 

Sell for a Higher Price: 

On average, Chicago listings that are staged sell for 4-6% higher than their non-staged competitors. An empty home can seem cold and be difficult for buyers to picture how the home could be laid out. Staging helps show the actual size of rooms and takes out the guess work. We want the buyers to imagine living in the home, not if their couch will fit in the living room. 

 

Sell Faster: 

A staged home will generally sell faster and receive more inquiries than a comparable home that is not staged. Buyers are generally viewing many homes and the more memorable your home is the better. When a buyer exits your home with a brochure filled with beautiful photos of your home, it is easier for them to recall it after viewing 10 other homes. Purchasing a home is based largely on “the feels” and staging can set the scene for those.  

 

Cost of Staging: 

The cost of staging your home is typically negligible to the price increase you yield for selling your home staged. Typical staging packages start as low as $2500 depending on the size of your home. While holding costs for every seller vary, staging to begin with takes out the guess work on multiple levels and eliminates an extended listing time should your home not sell and you decide a stage must happen later.  

 

Simply put, using a professional staging company highlights the layout of your home and adds a designer feel for a nominal price. No home is 100% perfect. However, staging helps to enhance the wonderful aspects and put a little lipstick on the funky parts. In these instances, things that we initially view as needing a bit of camouflaging, can turn into a charming addition. Our goal as your realtor is to give you not only the best advice, but amazing resources as well. Sometimes a home needs nothing more than a bit of decluttering and rearranging, in other instances a full stage in the best choice. We’re here to walk through your home and give our assessment & ideas to garner the most favorable outcome for you. The Dowell Group creates individual a marketing platform for each listing with the objective to yield more money in less time. Contact us today for an appointment at 312-391-5655 or ddowell@thedowellgroupre.com. With our expertise you will have the satisfaction of knowing that you have done everything possible to procure a quick and profitable sale for your most valuable asset! 

 

Dowell Group #3 in Sales!

The Dowell Group is #3 in sales for our Chicago Berkshire Hathaway office…which is number #1 in the Midwest and #3 in the Nation!

Thank you to all our clients who trust us to negotiate & facilitate the best deals for them. If you are looking to buy, sell, rent or invest contact us today. We are here for you 24/7.

 

Two Chicago Luxury Listings! What you can get for around $1.6 million

Recently our group has had the good fortune of representing two amazing properties! Residing in different neighbors, one new construction and the other a gut rehab that spared no expense. These beautiful homes got us thinking about the extensive features in both. So, to make it a little easier we compiled a list! Please see below for what to take note of while touring the exceptional listings at 2734 N Marshfield & 2139 W LeMoyne.

 

2743 N Marshfield

HOME HIGHLIGHTS

  • New construction chic 5 bedroom/4.1 bath single family home in Lincoln Park
  • Exquisite brick and limestone exterior
  • Tasteful paneling, molding, & millwork throughout
  • 2 interior fireplaces with custom mantels & tile floors
  • Designer selected finishes and lighting plan w/recessed small cans throughout
  • Oak hardwood floors throughout main and upper floor levels
  • Stylish wood tiles and radiant heat throughout the living areas in the lower level
  • Wet bar in lower level w/cabinetry, quartz counter, shelves, sink and beverage center
  • External wood burning brick fireplace & deck off living room/kitchen entertaining area
  • Lounging area on house roof top deck made out of composite wood with views
  • 2 car garage

 

KITCHEN FEATURES

  • Gourmet kitchen and island with custom white shaker cabinetry upgraded to ceiling
  • 1 ¼” Exotic Quartz Counters
  • Stunning marble backsplash with decorative inlay
  • Large gray colored center island w/quartz counters, storage and sitting included
  • Farmhouse Sink
  • Sub-Zero Refrigerator 48” Side by Side
  • Bosch Dishwasher
  • 48” Wolf Range w/hood and vent
  • Panasonic Microwave
  • ¾ horse power garbage disposal
  • Grohe Chrome Faucet
  • Designer pendant lighting over the island
  • Butler’s pantry w/wine fridge and sink

 

MASTER BATHROOM FEATURES

  • Double white vanities w/ ¾” Quartz countertops
  • 2 under mount sinks w/chrome faucets
  • Oversized steam shower w/bench and glass enclosure
  • Elegant hand painted floor tiles and subway stacked wall tiles
  • Dual shower heads
  • Freestanding soaking tub w/polished chrome fixture and pull out spray
  • Handpicked chandelier & wall-mounted lighting above the vanities
  • Radiant heated floors
  • Dual flush toilet

 

2ND FLOOR & LOWER LEVEL BATHROOM FEATURES

  • Custom cabinetry in grey, ebony or taupe
  • ¾” Quartz countertops
  • Porcelain tile floors
  • Polished chrome Grohe faucet
  • Dual flush toilet

 

EXTERIOR FEATURES

  • Lux French doors open to outdoor area
  • Raised back terrace
  • Wood burning fireplace

 

 

2139 W LeMoyne

HOME HIGHLIGHTS

  • All brick 2 flat built in 1889 fully renovated into green single family home in 2007 Designed by Fisher & Crowl of Chicago Architecture firm fc Studio
  • 4+ bedrooms, 4.5 baths 4442 sq feet of livable space-1100 below grade w/10 foot ceilings
  • Sits on an oversized Lot – 163’ x 26’
  • Exterior includes a built-in patio with outdoor kitchen & lower level yard with fire pit
  • Two car detached garage with reinforced rooftop

  

INTERIOR FINISHES

  • Mesquite wood floors through all first and second floors
  • Heated Italian Porcelain in Master Bathroom, Kitchen, and Basement
  • Reclaimed wood features throughout (stairs, shelving, sliding doors)
  • Skylights in hallways and bathrooms
  • Custom wood built-ins in all closets
  • Lux kitchen features Corian countertops w/ Wolf range/ oven with induction stove top, Miele microwave/ speed oven & Liebherr fridge
  • Contemporary bathrooms with natural stone countertops
  • 2 master bedrooms with en-suites
  • Secret passage between kids’ rooms
  • Finished basement with tv area, Poliform shelving unit, climbing wall, kids play area, and full bathroom
  • Built-in sound system throughout main floor & security system
  • Electrolux frontload efficient washer/ dryer, upstairs near bedrooms

 

GREEN FEATURES

  • Geo exchange heating and cooling. Geo exchange is an extremely efficient, environmentally friendly, comfortable, and low maintenance

 

AMAZING EXTRAS

  • HVAC system and whole house exhaust fan
  • High efficiency insulation. Walls specified to have R-19 insulation, roof & ceilings specified to have R-38 Insulation.
  • Windows (Kolbe, Ultra Series, R-19)
  • Fleetwood retractable sliding door system
  • Flood prevention overhead ejection sump pump system and waterproofed foundation with full exterior French drain

 

Featured in Crain’s! Our new project in UK Village 2016 W Rice

February 23, 2017

A condo building that changes colors

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1615 Burling – 15 New Luxury Boutique Residences

1615 Burling Exterior rendering

Welcome to 1615 Burling, a unique collection of 15 luxury-designed residences in a boutique setting and unmatched location. Comprised of two extraordinary penthouse residences, three expansive duplexes, and a mix of light-filled two and three bedroom homes, this building exemplifies the best of location, architecture, design, quality and lifestyle. Designed by the renowned architectural firm, Pappageorge Haymes, every detail of these homes has been thoughtfully considered.

1615 Burling Rendering Penthouse Living Room

Interiors defined by extra-wide, light filled spaces that are bright, graceful and welcoming. Each corner residence has been professionally designed with an eye towards generous great rooms, striking kitchens and dream bathrooms, along with extraordinary private outdoor space, elevator access and attached heated garage parking.

The exterior compliments the tradition of Burling Street yet fulfills buyers’ desire for a modern aesthetic and boutique lifestyle.

1615 Burling Rendering Master Bedroom

Nestled at the end of the Burling street cul-de-sac in the heart of Chicago’s Lincoln Park neighborhood, 1615 Burling provides the best of a quaint neighborhood within steps of any city necessity, convenience or luxury.

penthouse terrace

Our anticipated delivery date is summer of 2016 and pre-construction prices range from $729,000 – $1,999,000. We have begun office presentations at our Koenig Rubloff office at 1800 N Clybourn 2nd floor. Presentations are held every Saturday from 10-1 or by appointment.

For more information contact Danielle Dowell at ddowell@thedowellgroupre.com or 312.391.5655.

1031-1035 S. Racine – New Project by ZOV Development

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Zov Construction’s newest development, 1031-1035 S. Racine, features eight expansive 2, 3 & 4 bedroom residences in the heart of Chicago’s Tri-Taylor/Little Italy district.

The qualities of old world heritage, and modern sensibility, create properties infused with cutting edge updates, indisputable style and timeless class.

Zov development modern kitchen

 

Taylor Street offers a mix of classic restaurants and interesting wine bars. The Italian eateries that populate the area, a nod to the neighborhood’s immigrant past, coexist happily with neighborhood coffee shops, populated by local residents and students from the nearby university.

The community’s charm, no doubt one reason for the neighborhood’s popularity, is further maximized by a centralized location and easy access to convenient public transportation. 1031-1035 S. Racine is minutes from downtown Chicago, the University of Illinois Chicago campus, and the University of Illinois Medical District.

Zov Development living room

 

The four story development straddles an impressive 50’X160′ lot, which allows for eight luxuriously wide and spacious, 2, 3 and 4 bedroom residences! Overall the property’s aesthetic is modern in concept. Large glass-paneled balconies accent a natural stone exterior facade which compliments sleek interior finishes. Custom cabinetry, quartz countertops, walk-in closets and designer bathrooms with radiant heated floors and steam showers are just a few of the luxuries standard to each unit. Multiple outdoor areas and garage parking are also included in the design.

Zov development bedroom

 

For more information about this exciting development, and other upcoming projects, please contact me, Danielle Dowell, with Berkshire Hathaway Home Services.